I lost weight by counting calories about 10 years ago- 30 lbs in 3 months - but it was not a sustainable plan - and of course the weight eventually came back.
Since sunmmer I've removed one ingredient from my diet- high fructose corn syrup. I've lost 25 lbs - which is only about 3 lbs/month, but I don't have to count or measure anything (but I read a LOT of labels). It's something I can maintain indefinitely - I know which brands of bread I can eat (and which restaurants), I drink the "Mexican" coke with sugar instead of hfcs, and I still drink alcohol several times a week.
Most people who try it notice a difference in the first or second week - so it's easy to try without a permanent commitment.
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Since sunmmer I've removed one ingredient from my diet- high fructose corn syrup. I've lost 25 lbs - which is only about 3 lbs/month, but I don't have to count or measure anything (but I read a LOT of labels). It's something I can maintain indefinitely - I know which brands of bread I can eat (and which restaurants), I drink the "Mexican" coke with sugar instead of hfcs, and I still drink alcohol several times a week.
Most people who try it notice a difference in the first or second week - so it's easy to try without a permanent commitment.